Clarins Skin care products and treatments
The Clarins brand was created in 1954 by Jacques Courtin and rapidly met
with considerable success due both to its serious image and particular
focus on the needs of women.
Over time and following a series
of successes such as Double Serum, Beauty Flash Balm, Hand and Nail
Treatment Cream, Eau Dynamisante to name just a few, Clarins became the
French leader in skin care products in 1980 and the European leader in
1990, a position it maintains today.
Clarins uses optimal
concentrations of active plant ingredients to ensure the maximum
efficiency for its products. To remain on the cutting edge of advances
offered by the plant world, Clarins allocates 3% of sales to its research
laboratory.
Clarins products are subject to the most rigorous
performance measurements and tolerance trials, and the most appropriate
advice on application methods are systematically provided.
Clarins has adopted a strategy of selective distribution channels
through perfumeries and department stores. Since 2003, boutiques operating
under the brand's name have been opened in high traffic areas to
increase its visibility. Online sales of Clarins products were launched in
2007 in France and the United States and will be extended in 2008 to other
markets.
Clarins also proposes a range of beauty massage
treatments through the Clarins Institutes, Clarins Skin Spas (in certain
countries) or Spas by Clarins (located in luxury hotels with which Clarins
has concluded partnerships). The expert hands of beauty therapists
trained in the methods of the brand offer customers moments combining
total relaxation with the benefits of Clarins' skin care products.
Clarins
Make-up
Make-up
represents a natural extension to the application of skin care products, a
finishing touch that brings out a face's beauty by perfecting,
smoothing or highlighting. Like its skin care lines, make-up products are
the focus of Clarins’ advanced research and their formulas are
enhanced by the latest innovations.
Make-up also brings
together a multitude of colours and trends that underscore the
relationship between the cosmetic segment and fashion. This is why,
reflecting the calendar of the “Haute Couture” industry,
Clarins launches every year spring-summer and fall-winter make-up
collections in addition to seasonal collections for the summer and
year-end holiday periods.
Finally, Make-up represents a vehicle
for attracting a younger segment that in time will become regular customers
of its skin care products. For this reason the make-up line was entirely
renewed in 2007 with a general tester unit specially redesigned for the
occasion. A play of colours and light, ergonomic packaging designs,
formulas with advanced technologies and ease of application for
long-lasting effect. With this new line, Clarins is well positioned to
attract discerning women of every generation by offering a touch of
fantasy, freshness and fun to the entire Clarins brand.
By
leveraging its expertise in skin care, Clarins has been successful in
expanding its make-up line through a few perfectly targeted products that
have already achieved key positions.
Perfectors for
the complexion, lips or eyes, and Perfecting Pens for an instantaneous and
natural make-up finish. Another perfector that reduces the appearance of
lines and wrinkles with its acacia micro-pearls, Instant Smooth, launched
in the 2006 second half, was the precursor of the new Make-up line that
has already sold more than 1.3 million units throughout the world to
date.
The Make-up range’s new modern and iridescent
design has provided renewed momentum and growth potential to this
activity. As a result in 2007, the brand achieved further market share
gains for Make-up, with sales growth of 29.4%.
Clarins Perfumes
In 2005, Clarins created two perfumes at the demand
of loyal customers of its skin care products, par Amour and par Amour
toujours. This fragrance pair, the first sensual and soft, the second
playful and floral, evokes for women and young girls alike freshness and
seduction.
