ANOTHER STRATEGIC BREAKTHROUGH FOR CLARINS GROUP, MY BLEND REVOLUTIONIZES PREMIUM SKIN CARE WITH THE CREATION OF A HIGHLY PERSONALIZED COSMETICS LINE.
The
brand's name refers to a specific blend that becomes “my”
formula able to be appropriated by every woman and adapted to her specific
profile. A completely new innovative cosmetic concept developed by Dr
Olivier Courtin, inspired by his convictions as a doctor that a product is
more effective when it is targeted to specific skin needs.
Through highly advanced formulas based on biotechnology developments and
an exclusive patented neuro-cosmetic complex, My Blend pioneers
"customized" skin care concept. As such, it can be adapted not
only to specific individual needs related to age and classic skin types
but also a complete range of life factors (climate, stress, emotion, etc.)
perpetually modifying the condition of one's skin. The core offering of
“Essentials” (day/night skin care products) provides a perfect
first line response. This is supplemented by a collection of
“Emergency Boosters” or concentrates of pure active
ingredients added to the day and/or night product for a treatment cure
(dull complexion, extremedehydration, redness, etc.), representing a
second-level of personalized care with 225 potential solutions! Finally a
small line of specific "add-ins” completes the range.
To prepare and regularly follow a specific customized Beauty treatment
for each woman, the brand proposes in-depth consultations with one of its
“Personal Blend Experts” at points of sale. Positioned in the
premium segment, this exclusive “coaching” is key to the
brand's concept. My Blend distribution consequently targets upscale
department stores with a sophisticated and curious clientele for skin care
products. The brand was inaugurated in the United States where distribution
was granted to the highly selective Saks Fifth Avenue department store on
an exclusive worldwide basis for six months until March 2008. Preparations
are underway for the brand's launch in 2008 in the most prestigious
stores in some countries.
